Saturday, October 3, 2009

Under Agha's direction, Vanity Fair introduced the first double-page spread in 1930















1930, Mehemed Fehmy Agha, Art Deco

This is not his work but under his direction. He was able to go full circle from working with Vanity Fair in Berlin to working with Vanity Fair in America.. He brought art to the world in ways that no one had ever imagined, double spread pages in full color...in 1930!!!! When you think back to works created in the 50's we imagine spreads nowhere near this caliber, yet here it is before your eyes, double spread and in full color. He brought culture and art to our fingertips, we can touch and feel the pages and delivered it to our door. Today we have lost all sight of tasteful and well produced magazines, they are still out there but you must look beyond the grocery store shelves....

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