Fear tactic used in advertising-
This was an ad used in Canada for cholesterol medication. The company wants to scare those who have high cholesterol into asking their dr about cholesterol lowering drugs. With out the use of their drugs they will die. This is a very straight forward and creates fear. They used a bottom morgue photo with a toe tag and highlighted the most important message in the tag line at the top. Appeal to fear is often used by pharmaceutical companies, government agencies, ie, DOT seat belt laws, drunk driving ads, anti smoking ads and any organization that want people to know the most extream dangers of doing or not doing something.
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